Stats and Facts Regarding the Patient Experience

Posted on October 4, 2012. Filed under: Patient Experience, Post By Christy Whipple |

ImageChristy Whipple

In today’s competitive healthcare market, costs and competition are on the rise, while profits are falling. With healthcare reform identifying patient satisfaction survey ratings as focal criteria for reimbursement, the “Patient Experience” is a key factor to increasing profits.  How do patients define quality?  Our Research shows that 63% of patients believe quality is defined by how well they are treated in a hospital as opposed to the success of their treatment.  Quality Care creates loyal patients.  Hospitals with the most loyal patients have an 82% higher earning per adjusted patient day than those with the least loyal patients.  Building patient loyalty begins by identifying “Moments of Truth” and making those “Moments of Truth” count.  The admission process is one of the most important “Moments of Truth”.  By providing patients a comprehensive marketing piece during the admission process, this will instill confidence and provide reassurance and comfort at a key moment of fear and uncertainty.

Introcomm has more than 40-years’ experience in the healthcare industry. We’ve also invested in a market research study to help us immerse ourselves even further in the challenges facing today’s healthcare institutions. Our “Challenge Call” webinar provides an informational overview of what we have discovered – information that can be important to you, your marketing efforts, your hospital and your patients. We invite you to enroll in one of these free web conferences. It may be the most important 30 minutes you spend this year.

Click here to schedule your FREE webinar


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